EIGHT (8) Advertising Books You MUST Read

Are you an advertiser? If so, you are a constant student of the craft. Our industry keeps changing, and in order not to be phased out, there are books you must read. Let’s face it, the right reading resources will help fuel your inner Bernbach.

The only constant in advertising is change. If you want to maintain your agency’s success in the field, you have to keep up. Honestly, some will argue that it is not easy, but this change in communications and marketing is simply revolutionary.

In order to stay on top on things, and on top of the competition, here’s a little reading list:

1. Authenticity: What Consumers Really Want 

2. How to Win Friends & Influence People

3. Influence: The Psychology of Persuasion

4. Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks) 

5. Permission Marketing : Turning Strangers Into Friends And Friends Into Customers

6. The E-Myth Revisited

7. Fils de pub 

8. Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

Enjoy a good book, and remember to maintain a consistent reading program! ;-)

If you have any books you’d like to share with us, please share them in the comment section below.