Monday, July 25, 2011

Kenbe Prestige Ou

For the past year, the slogan for Prestige has been "Kenbe Prestige Ou," a nice play on words inviting the Prestige drinker to hold his or her beer up, or a more patriotic secondary meaning, where we encourage fellow Haitians to keep the optimism.

This week, we decided to go with a TV ad for Haiti's beer. You don't need to speak Créole to understand this commercial. Just like Prestige, it has a global appeal.

The seductive commercial below is a collaboration between Lux Production Group and PubliGestion featuring Pooh Bear. Feel free to leave your comments. Tell us why you love it, because we know you will! Kenbe Prestige Ou !

Monday, July 18, 2011

What do you wanna do when you grow up?

This Saturday, I had the “what do you want to be when you grow up?” conversation with my 7-year-old godson, and the clever little dude replies: “when you were my age, Facebook didn’t exist right?” To which I had to obviously reply “No. It didn’t.”  With a grin on his face he says: “When I’m your age, I’ll have a career in something that doesn’t exist yet.” How cool is that?

Facebook was a few years old when I got to college. The first thing I signed up  for with my “.edu” email account was Facebook. Back then the social network was only opened to college students, and grandma was not sending you FarmVille requests! ... And the rest is history.

When Zuckerberg and his team decided to open it up to the public at large, it was clear his baby would become a digital superpower. It is unimaginable how much social networks have turned our world upside down giving a whole new dimension to being citizens of the world. On a marketing standpoint, think about their influence on the ways we communicate, advertise, collect intelligence and research on research.

To my  dear “digital native” godson, here are a few jobs you might want to keep an eye on…
- Cyber Security Specialist: Keep our lives safe. The cop of tomorrow. People with this speciality will be a hot commodity.
- Organic Food Engineer: This may have a weird sound to it, but in the future, who knows what will be on the menu. Hint: climate change.
- Application Developer and Simulation Expert: The designer of the future will not only make things look beautiful, but functional: from how we perform surgeries to flying to drinking and driving. Holograms?
- Robotics Manufacturer: Microbotics will be to your generation what the Radiography is to mine. Obsolete, and no longer impressive. Here at PG, we're predicting that cars will do more than just parallel park themselves. Artificial Intelligence beyond what the term means today.
Social Media Curator: Yes, my job will still exist. No, it is not just a bubble! Haha. :-) 

If you want to be a Power Ranger or  Sponge Bob when you grow up, comment below. Cheers! 

Monday, July 11, 2011

Free Coffee: Customer Loyalty

Is this your 2nd, 3rd, 4th or 5th time reading PubliGestion’s Blogger’s Block? Do you regularly check us out on Mondays? If you answered yes to both, then you’re our loyal niche. We love and adore you, as much as the recent Avicii party with Prestige! Hugs and kisses for you! :-*

For the marketing enthusiast that is “customer loyalty.” But to the none-marketing folks, customer loyalty describes the behavior of repeat customers, (ahem, could we count stalkers here?) as well as those that offer good ratings, reviews, or testimonials. And why are we talking about this today? Because in the advertising/marketing world, good customers turn into brand ambassadors who in turn give companies like PubliGestion good word of mouth, a.k.a. buzz for the marketing savvy. Imagine good gossip where each brand ambassador would tell 10 other people about their good experience and those 10 would tell another 10 and those 10 would… you get the point.

So if you like this angelic gossiping working for you, or groupies shouting "I love you" wherever you go, here are a few pointers to remember about customer loyalty:

1- Your customers have a heart. They’re made of flesh and blood. They are your friends, or in some cases your secret lover. Treat them accordingly.

2- Be relevant in their lives. Offer them quality products and services that address their needs. Give them as much bang for their buck as possible.

3- Be competitive. Make them choose you over the many others, and strive to make them stay with you. Create value for your brand because value is at the heart of customer loyalty.

4- In relation to item#3. Uniqueness makes you competitive. Would you like to order the same plain jambon-fromage sandwich everyday? People want something special, something different from what they’re used to. Add some spice to that smoked ham and gruyère cheese on baguette.

The ultimate goal is happy customers who will return to purchase again, which equals to profitability, as well as happy stakeholders. We all want to be happy. Love, life and profits! ;-)

Monday, July 4, 2011

The Tank

Designing is like life. No? You brainstorm, you plan then make things happen. Pretty much the same. But designing, like life, has its way of leaving you in a dike, bound with USB cables, gagged with JOs, your arse lit on fire and with deadlines circling overhead like crazy vultures.

Like other designers, I’ve had my fair share of ball-breaking situations, and it feels like your PC just gave you "the blue screen of death, dumping physical memory now... 10.. 9.. 8... 7..." Feels hopeless. But if you ever find yourself in this kind of situation, I discovered that the only way to get out of it is to become a tank. This applies to everything else in designing (and in life). So, here are 4 ways on how to become a tank:

1. Never surrender. Never give up! To some this is translated to: "so long as there is coffee, we can work!" If you’re alive and can still wield a mouse, all awesomeness is on your side. You’ll be able to pull through things, just breathe.

Becoming a tank 1

2. You have friends, co-workers and people around you that are willing to help. Never underestimate, or neglect people. Whenever you feel the urge of surrendering, ask for help to accomplish your task.

Becoming a tank 2

3. Keep in mind that even a damaged tank is still armored and fully loaded. Always, use your strengths to your advantage. It is easier to build on strengths than on weaknesses. Weak skills when worked on will just become, at its best, mediocre skills.* For things you can’t do refer to Item#2.

Becoming a tank 3

4. If really pushed to the limits and all system shuts down. The only choice is to retreat. Refuel, recharge and live to do it all over again tomorrow. Have a nice meal, get some sleep and you’ll find that tomorrow will be a better day.

Becoming a tank 4

So when you’re stuck, do these and you’ll find that there’s always some fight left in you! Otherwise get yourself a nice glass, remove the tank top, distill rain from Venus and quietly weep.

If you like these tips, please leave comment below.

*Timothy Ferris – The 4 Hour Work Week