Showing posts with label BRANA. Show all posts
Showing posts with label BRANA. Show all posts

Monday, September 26, 2011

Gout et Saveurs Lakay

This week, we thought we'd pay homage to a great initiative. Do you like good food? Do you like to savor a good drink? 

Gout et Saveurs Lakay is the first food and spirits festival in Haiti that was kicked-off this Friday, and that will last all week. The team behind it (Le Nouvelliste and ACH) wants to promote and bring value to the Haitian culinary arts, and to make people aware of what it means to consume local products. 

B
elow are some images from Friday’s spectacularly yummy evening at the Ritz Kinam in Pétion-Ville. People laughed, palettes rejoiced, ears basked in beautiful rhythms and the crowd enjoyed some good vibrations. Rhum Barbancourt, Café Rebo and Prestige Beer were on deck…to name a few… 








If you are a foodie, we suggest you check out the restaurants this week that will have special menus in honor of the Haitian culinary arts. Trust us, your taste-buds will thank you. Cheers!

Monday, July 25, 2011

Kenbe Prestige Ou

For the past year, the slogan for Prestige has been "Kenbe Prestige Ou," a nice play on words inviting the Prestige drinker to hold his or her beer up, or a more patriotic secondary meaning, where we encourage fellow Haitians to keep the optimism.

This week, we decided to go with a TV ad for Haiti's beer. You don't need to speak Créole to understand this commercial. Just like Prestige, it has a global appeal.

The seductive commercial below is a collaboration between Lux Production Group and PubliGestion featuring Pooh Bear. Feel free to leave your comments. Tell us why you love it, because we know you will! Kenbe Prestige Ou !

Monday, November 8, 2010

Why is the Prestige Beer Bottle Brown?

Prestige is the only and preferred Haitian beer, and in Haiti, electricity is pretty scarce. As such beer storage is an issue, and so is meat storage – but that’s a whole other story. So, here is an attempt at explaining why the Prestige beer bottles are brown. You ready for this?

But before we reveal any “secrets” let’s take a little beer history tour. A long time ago, a monk decided to put some beer in a bottle, and he realized that after leaving it in there for hours, it was still fresh. Ta-da, there you go… that’s the history of bottled beer.

Once upon a time, the Prestige bottle was green, but since then, the beer bottles have remained brown. Why you may ask? Why is such an elixir, such a nifty crafted beer, stored in what some would call an unpleasant color?

Power (a.k.a kouran) is not always available in our country, and the people at BRANA (Brasserie Nationale d’Haiti) - the Prestige brewers, want their products to always be at their best. Beer must always remain at a steady temperature. So again, why brown bottles? Well, that’s because the color brown helps to keep direct light out of the Prestige bottles, and that maintains the beer brand spanking new while tasting fresh and original.

We guarantee you that Prestige beer does taste fresher, and is more flavorful thanks to its brown bottles than any of its Caribbean counterparts, in say… a green bottle. Since our favorite beer is not directly exposed to sunlight, it does not lose its texture, and especially not its flavor.

Some day, we’ll discuss why the bottles are short and stubby! :)

One Love, y’all.