Monday, May 7, 2012

And the winner is...

 Once again, the Haitian beer gets the gold, the glory and confirms its bragging rights…pinning one additional gold medal to its shoulders. This medal comes short after the Dutch brewer Heineken NV’s recent acquisition of Brasserie Nationale d’Ha├»ti, the Haiti based brewer of Prestige; confirming Prestige’s Lettre de Noblesse in the American-Style Cream Ale/Lager category. 

Gathering an elite international panel of judges screening through 799 breweries from 54 countries and 45 U.S. states, entering 3,921 beers in 95 beer style category, the 9th bi-annual competition of the 2012 Brewers Association World Beer Cup is referred to some as zeu Olympics of Beer Competition.

"It's called 'The Olympics of Beer Competition' for good reason," said Charlie Papazian, president of the Brewers Association, the U.S. -based trade association that has put on the competition every two years since 1996. "The event brings together great brewers from all corners of the globe. Plus, the awards are highly regarded. It’s no surprise that a brewer who wins a World Beer Cup gold award knows that their winning beer represents the best of that beer style in the world.[1]

The emblematic Prestige is for Haitians a thing of pride; Evidence that Haitian excellence is possible amidst its tag of the poorest country in the Americas. Currently being exported to the US and Canada, Prestige now reaches its Diaspora, and the ever growing network of fans and aficionados.

Indeed, Prestige delivers a very agreeable, satisfying and distinctive taste. At 5.6% alcohol, it comes in strong but delivers to the palette smoothly. “There may bit a bit of voodoo in every 4th beer” says a foreigner tasting Prestige for the fist time[2]…surely referring to the lager’s nice kick, but also to the perfectly abstract, at times even supernatural nature of the Haitian people. Yep! From an island like no other, it’s a beer come true!

Prestige, born and raised in Haiti – with Dutch parents.

And compliments to Haitians worldwide! This is something to celebrate and to be proud of.