Bon Flo was an incredibly talented writer, a Rap Kreyol visionary with a contagious energy and flow. He will be missed.
As we launch this Prestige/KisaKiHipHop TV ad, let it be considered as an ode to the immortal him.
Bon Flo, You may be gone, but your essence lives on forever.
The PubliGestion Team.
This is a biased entry. You’ve been warned ;)
Okay, so what is a creative boutique anyway? Simply put, it’s a type of agency that only specializes in the creative aspects of advertising, but not in the strategic aspect of marketing.
Creative boutiques are in essence agencies that, at their best, provide specific services to clients: visuals, sounds or maybe both. Although their services may come out aesthetically perfect, without the proper guidance and influence they tend to miss the bull’s eye.
The lack of research done at these agencies hinders campaigns, as they don’t understand the market they are targeting. This lack of appreciating trends keeps them from providing the extra mile to position a brand, or the knowledge to avoid that unanticipated bump - which brings in little to any ROI.
Whereas…
The core feature of an ad agency is its ability to be as creative as the creative boutique, but with more tricks up its sleeves. At PubliGestion we see it as being creative, but with a purpose. We align our creativity with strategic end goals in mind. The pivotal ball in an ad agency relies in terms such as “research, specificity and end results.”
With the knowledge of clients’ markets and the culture, an ad agency has the capability to take the ideas of the creative boutique to a whole other level - as cliché as this may be: The sky is the limit. In today's world you need that key differentiator. You cannot have the same persona as your competitors. That's what a full-service agency helps to provide: that core sustainable brandship - that works.
We figure out what makes a brand stand out. What makes it unique and attractive. Best of all, agencies know how to sell your brand to any prospect - or even create the need - creating value at every step of the consumers' cognitive buying process.
Mathematically, a creative boutique is not equal to, but included in, an Ad agency.
Is there any safer and more beautiful way to express yourself but to put down your thoughts on a piece of paper? How about singing your heart out to the world, knowing that you can share and give back something so pure to the universe? Giving something others can relate to; and be a reference to certain moments, times and places. Music is humanity.
Music is much more than a stress reliever, much more than therapy. It is a way of life. It isn’t necessarily a melody, or a chord; it’s more of a distinguished harmony. The sound of an engine, though not as delicate or soothing as that of the beach waves or the raindrops, is just as beautiful. They all serve a purpose.
I could go on and on about my passion for sounds but the most important aspect is the fact that, sound just like light, just like planet earth and things beyond our knowledge is energy. Did you know that every molecule has its own frequency, therefore its own sound? And every frequency corresponds to a particular color?
See, in the advertising world, we treat every color, text, every impression and diffusion, as they are frequency based… with care. They are after all, products of a team effort, of various energies put together. And because of that, like an engineer mixing a track and making sure each and every sound is balanced correctly to be in tune with, not only the ears but also the enjoyment of the audience they cater to, our job is to make sure that we present and represent each of our client’s products with the correct mix and balance in mind.
Brands are just like us; they grow up listening to Jazz, Compas, Rock, Hip Hop, Bossa Nova, Country, or all of the above. And so at times, we either kick it up a notch or lower down the tone. And what better language to express itself than the universal language of sounds: Music.
Oh, I'm sorry. Please let me introduce myself. At PubliGestion, I am the guy who creates and assures the quality of the jingles you hear on your way to work (if you live in Haiti), or at your desk while streaming Haitian radio here and abroad. I'm passionate about sound and currently evolving as a producer. With a blessed and talented team of copywriters and marketing professionals, everything that is created at PubliGestion comes out being as colorful as the media spectrum in which it is broadcasted. For your viewing and hearing pleasure.
- Fabrice Germain, Production at PG
