I’ve been reading a lot of Seth Godin lately, and honestly…that guy is nearly as smart as Einstein, but in our world of marketing and selling things. I’m not sure Mr. Godin could come up with the Theory of Relativity, but just like Einstein’s theory enriched the world of astronomy and physics, Mr. Godin’s daily blog has enriched the world of marketing and communications, well my world at least...by its simplicity.
He Keeps It Short and Sweet. His blog entries are never too long. He doesn’t lose the reader, and thus came my inspiration for this blog entry: How Not To Lose Your Reader. Here are some tips, and hopefully, you’re still reading.
Here at PubliGestion, we believe CONTENT is king, or queen… but we believe that the content in your blog should represent your brand, your company lifestyle and each and every employee within your organization. That authenticity makes you the needle that stands out of the haystack.
Tip 1: Design, design, design. Make sure your blog looks professional and trustworthy. Who wants to read a blog that looks like a 90's Frankstein web 1.O?
Tip 2: Entertain, but don’t overdo it. If you own a dentists office, yeah, you could blog about root canals, but don’t get into terminology your reader may not understand.
Tip 3: Educate on what you know. Don’t talk about the land if you're a little mermaid, for example. Or, don’t say you’re a web designer if all you can do is HTML on notepad.
Tip 4: Don’t spam. Who wants to receive 10 emails per day about your blog anyway? Okay, maybe your mom, but that’s about it. Don’t make your readers run for the hills.
Tip 5: Have a goal in mind. Have a strategy. Don’t just wake up one morning and say: “My company needs a blog.” Blogging is like marriage, it's a commitment. Are you ready to post regularly and on time? Be smart about your blog—plan, conquer and love it!
Remember, stand out and be BOLD.
If you have more tips and how-to's, leave them below. ;)