To be or not to be

So, it’s Happy Monday again. We hope the weekend smiled back (as it did for us) and that you are all full of energy and passion in a clear mind.

Today’s post is a note a colleague of mine left on my desk this morning…I figured I’d share.

I know you are a busy bee, she writes, but please take a time to read this. It could make the difference between “good” and “fantastic” social media:

Be responsive: By responding quickly to feedback, you will create a strong presence. Always tell yourself, If not now, when? In communication and exchanges, immediacy is golden. Procrastination in responding will make conversations loose momentum and have fans loose interest.

Be authentic: (Taken directly from Apple’s OS dictionary) (Be) of undisputed origin; genuine and original • base (your entries) on facts; (be) accurate and reliable • (Everything you post) should relate to or denote an emotionally appropriate, significant, purposive, and responsible mode of human life.

Be open-minded: Embrace cultural diversities…Social media is another way of saying “citizen of the world” media. Did you know that Pink in Japan had a masculine connotation?

Be transparent: Do not lie. I repeat, do not lie. Be honest with your audience. Never put yourself in a position where you have to lie. Remember it takes 1000 lies to cover up for the first one.

Be boldly original and confident: Think right brain. Plan and act with the left.

Be all of these BEs, and you shall prosper she signed.

Need we say more?

Have a wonderful week!