Is this your 2nd, 3rd, 4th or 5th time reading PubliGestion’s Blogger’s Block? Do you regularly check us out on Mondays? If you answered yes to both, then you’re our loyal niche. We love and adore you, as much as the recent Avicii party with Prestige! Hugs and kisses for you! :-*
For the marketing enthusiast that is “customer loyalty.” But to the none-marketing folks, customer loyalty describes the behavior of repeat customers, (ahem, could we count stalkers here?) as well as those that offer good ratings, reviews, or testimonials. And why are we talking about this today? Because in the advertising/marketing world, good customers turn into brand ambassadors who in turn give companies like PubliGestion good word of mouth, a.k.a. buzz for the marketing savvy. Imagine good gossip where each brand ambassador would tell 10 other people about their good experience and those 10 would tell another 10 and those 10 would… you get the point.
So if you like this angelic gossiping working for you, or groupies shouting "I love you" wherever you go, here are a few pointers to remember about customer loyalty:
1- Your customers have a heart. They’re made of flesh and blood. They are your friends, or in some cases your secret lover. Treat them accordingly.
2- Be relevant in their lives. Offer them quality products and services that address their needs. Give them as much bang for their buck as possible.
3- Be competitive. Make them choose you over the many others, and strive to make them stay with you. Create value for your brand because value is at the heart of customer loyalty.
4- In relation to item#3. Uniqueness makes you competitive. Would you like to order the same plain jambon-fromage sandwich everyday? People want something special, something different from what they’re used to. Add some spice to that smoked ham and gruyère cheese on baguette.
The ultimate goal is happy customers who will return to purchase again, which equals to profitability, as well as happy stakeholders. We all want to be happy. Love, life and profits! ;-)