Before the 7.0 you-know-what, a successful campaign must have included those mediums + billboards. Then, a shift happened, and we entered into the 21st century (woohoo!) We finally understood the power of Twitter, and of Facebook. Social Media in Haiti was born. Now, we have clients asking us about its ROI. We’re ready for this “new” interactive media.
An advertiser's job in Haiti is not as easy as it may seem to you rocket scientists out there. Granted, #SocialMedia is making our jobs easier day in and day out…in certain ways. Even though roughly 50% of the population is illiterate, there is still an interesting percentage of our population on social networking websites – without factoring in our large Diaspora, which is scattered throughout the world.
Haiti, welcome to the world of Facebook ads, and Twitter #hashtags.