Monday, September 12, 2011

PubliGestion's Logo and Mondrian

Designers are sometimes the unsung heroes who make the most meaningless things come true to life. They are those talented folks who help translate the visions of marketing and the objectives of the client. With their methods, laws and creative fervor, they create masterpieces with timeless value. We think our logo is a masterpiece. Frankly, because it is. No, we're not being cocky. Keep reading... :)

Have you ever noticed, for example that our logo is inspired by Piet Mondrian’s “Composition II in Red, Blue and Yellow, 1930” painting? This is not by sheer coincidence.
 Piet Mondrian’s "Composition II in Red, Blue and Yellow"
Our name “PubliGestion” when dissected, it goes like this:“Publi” the first half of our name simply means “many” or “multi”, but when you start analyzing it in its Latin roots, it means people, concerning people or belonging to the people. Now, “Gestion” is the French for “Management.” So, in short “PubliGestion” means combining efforts to manage, influence, inspire or produce.
PubliGestion's logo
Back to Mondrian: if you look for the meaning behind his paintings, the most common is that there is a balance between all elements within his geometric pieces thanks to his use of white space and his stroke techniques generating a greater sense of depth in the white forms. Most importantly, it’s Mondrian’s relentless pursuit of new dynamism within a set of shapes and structures that really inspired us.

Now, if you're wondering about why we chose blue and orange, well that's gonna have to wait for another blog entry when we talk about color therapy. ;)

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