EIGHT (8) Advertising Books You MUST Read

Are you an advertiser? If so, you are a constant student of the craft. Our industry keeps changing, and in order not to be phased out, there are books you must read. Let’s face it, the right reading resources will help fuel your inner Bernbach.

The only constant in advertising is change. If you want to maintain your agency’s success in the field, you have to keep up. Honestly, some will argue that it is not easy, but this change in communications and marketing is simply revolutionary.

In order to stay on top on things, and on top of the competition, here’s a little reading list:

1. Authenticity: What Consumers Really Want 

2. How to Win Friends & Influence People

3. Influence: The Psychology of Persuasion

4. Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks) 

5. Permission Marketing : Turning Strangers Into Friends And Friends Into Customers

6. The E-Myth Revisited

7. Fils de pub 

8. Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

Enjoy a good book, and remember to maintain a consistent reading program! ;-)

If you have any books you’d like to share with us, please share them in the comment section below.

When Apple and BlackBerry were just fruits

Try to remember how life was back in the non-digital days. Rotary phones, phonebooks, boom boxes, cassettes; The Atari; The Polaroid; The stamped envelopes (!!!) 

At the time, and looking back, technology was clearly at its early stage. Never too harmful. Never too present. One click into the future…and into 2011 and BANG: Our new smartphones are doing all of the above and so much more.

Technology evolved so quickly and smartly. For example, an interesting study reveals that a rat and a MacBook Pro are of similar intelligence.* My own assumption is that the iPod Touch is probably as smart as a poodle; Just how the poodle will fetch a bone, the iPod will fetch you the Bone Thugs and Harmony discography in a jiffy. Proof enough?

In advertising for instance, technology is already bringing innovative and unheard of possibilities. TheSun.com has an interesting story today about a new technology being test marketed in Japan right now. This product is a billboard with facial recognition software to scan your face, determine your gender and then deliver an appropriate ad.

Tèt chaje indeed. It’s a brave new world out there and we are so happy and so excited to be part of it!

This week nonetheless, we invite you all to unplug for a moment from the digital world. Go back to reading that paper-back book. Go off the wire. Take a vacay. Remove yourself from the grid. Unplug. Go find yourself different sets of distractions away from the digital noise. Immerse yourself into the blue noise of stillness. Open your horizons and emancipate yourself from digital slavery!

;^) 

Ok ok ok. LMAO You can go back to work now. Seriously? What would we do if Apple was just a fruit?  

New ET at PubliGestion

 

Bzzzt gzzt... Earth to PubliGestion, Earth to Publigestion!

A month before this post, you would've pulled a taro card and told me I would work at PubliGestion and I still wouldn't believe you. We could even bet on it and I'd probably be the one ending up buying the first round of Prestige, byen glase!

2 weeks before, the Agency deployed two of their own kind to visit me.  They came in with their flying saucer, flashed a blue light at me and that was it. I was an official UFO (eMarketing Coordinator/Designer in human terms) stationed in the "Zen Room";  A little e-room called this way by our Marketing Director... because it's usually where the cosmic energies conjugate.  I share the space with two other ETs. One deals with keeping me busy from 8:30 to 4:30; she's the Interactive Community Strategist and the other is an Intern from Planet Mark_Elenin. We are the Social Media Department and boy do the inhabitants here drink black coffee!

Though it sounds scary, working with aliens like the creative folks here at Publigestion is proving to be a great experience, like eating double bacon cheese burger with extra ketchup in zero G. In my next post, we'll go into the details about the life of a Digital Marketer in Haiti.

In the meantime, leave us a comment.

Ciao! bbzzzz bzzzz. Over and out.

Can your intern write your blog?

If your intern is an English major, or a writer with a proven track in writing engaging and consistent content that is search engine optimized…hmmm, maybe? However, rule 101, remember that your blog has to be coherent. By coherent we mean logical and consistent. In a field of infinite blogging possibilities, great blogs revolve around subjects  its bloggers know best. The secret is to always theme posts that are part of your field of lexicon. That way readers know what to expect from you, and keep on coming for more of the same good stuff.

If you always blog about hot dogs, don’t diversify and talk about the new breed from the American Kennel Club. You know?  Before deciding to have a blog, remember this: good blogging takes time and commitment.  If your company is serious about creating an essentially great blog, begin with the end in mind.  

Not to toot our horn, but our social media team would like to remind you that a great blog (and we’re starting to think our blog isn’t too bad) must have many brains, but a distinctive pen.  With training and practice, your intern may be able to write your company’s blog. So, to Nathalie (our new intern), if you are willing to jump the ink, we’d love to train you! From the way you talk about your weekend escapades, you must be natural born storyteller. :-)