We know, what happened to the Red Cross is soooo last week, right? Wrong. It is a lifelong lesson that anyone in marketing or PR should learn and recite daily.
Don’t know about it? Let us enlighten you. Well, this is how it goes:
On February 15th 2011, Ryan (a @RedCross community manager's friend, perhaps?) found some beer. The CM then accidentally tweeted something they say was meant to be broadcasted from a personal account. Oops! Check out the tweet below:
OMG! What would you do now? All hell has broken loose! Right? Again, wrong. We’re pretty sure that their arses were on fire for five seconds. Heck, their @RedCross humanitarian coworkers here in Haiti might have even be bonking their heads with Prestige beer bottles at Quartier Latin saying "holy s#@t" while setting fire to their own arses! Haha.
The Red Cross did admirably. They truly handled this as the pros that they are, with fun and humor. We mean, we’re all human and we all make mistakes. A quote from their slightly apologetic blog entry: “We realized our honest mistake (the Tweeter was not drunk) and deleted the above Tweet. We all know that it’s impossible to really delete a tweet like this, so we acknowledged our mistake.”
They deleted the tweet, and replaced it with the below one:
We sure learned a few lessons from the Red Cross on this, as a community manager, I’ll keep away from Twitter when thinking of getting slizzered. But PR lesson 101 boys and girls… handle life with humor. It’s all about love, and happiness. A smile is the curve that sets everything straight ☺