Why is the Prestige Beer Bottle Brown?

Prestige is the only and preferred Haitian beer, and in Haiti, electricity is pretty scarce. As such beer storage is an issue, and so is meat storage – but that’s a whole other story. So, here is an attempt at explaining why the Prestige beer bottles are brown. You ready for this?

But before we reveal any “secrets” let’s take a little beer history tour. A long time ago, a monk decided to put some beer in a bottle, and he realized that after leaving it in there for hours, it was still fresh. Ta-da, there you go… that’s the history of bottled beer.

Once upon a time, the Prestige bottle was green, but since then, the beer bottles have remained brown. Why you may ask? Why is such an elixir, such a nifty crafted beer, stored in what some would call an unpleasant color?

Power (a.k.a kouran) is not always available in our country, and the people at BRANA (Brasserie Nationale d’Haiti) - the Prestige brewers, want their products to always be at their best. Beer must always remain at a steady temperature. So again, why brown bottles? Well, that’s because the color brown helps to keep direct light out of the Prestige bottles, and that maintains the beer brand spanking new while tasting fresh and original.

We guarantee you that Prestige beer does taste fresher, and is more flavorful thanks to its brown bottles than any of its Caribbean counterparts, in say… a green bottle. Since our favorite beer is not directly exposed to sunlight, it does not lose its texture, and especially not its flavor.

Some day, we’ll discuss why the bottles are short and stubby! :)

One Love, y’all.

The Rush

Do you go out on a Friday night? Have you ever met someone who smiled at you and he or she just placed everything right, as if everything in your life just snapped together in perfect harmony? They call it love at first sight… and yes it happens! Though once you feel it, you must act on it, believe and do your best to make it work.

That too is true with designing. Ideas come and go, but only few could make you feel that rush of blood to the head. Only few become concepts that make your heart skip a beat, and only few see that happily ever after ending—mounted and displayed proudly on the news stands, or on giant billboards. It sets everything right, once you have it in Photoshop, you’ll know that’s the one on instinct. Clarity follows right after, the color scheme, the fonts, even the faintest drop shadow and vignette. You just need to trust the feeling and have faith. There, you’ve stepped higher for experiencing such rarity. You’ve transformed ideas into tangible creations that would eventually help clients achieve their marketing objectives and make your team swell with pride for a job well done.

You may say, Ah Tèt Syèl ! C’est vrai... it might be dreamy, even lofty, but it happens. It may pass you by, and you may choose to act or ignore, still it ensues. The trick is you must recognize it, act and nurture it—caress and give it time to grow, because in the end you’ll never regret anything if you follow your artistic tendencies.

PS: Whew! Such seriousness was required in this entry. So when you go out tonight, remember to grab that Rhum sour to send you to that Tèt Syèl experience!

Voilà Top-Up

Last week, we showcased a print ad. This week, we decided to go with a TV ad for Voilà featuring one of Haiti's most popular bands, T-Vice.

The ad pretty much explains itself - if you speak Haitian Creole, that is. If not, two members of the band who are brothers, are informing the Haitian population that when their family members who live abroad top-up their phones, they get chances to win prizes, such as motorcycles, minutes, etc.

The fun-filled commercial below is a collaboration between Muska Productions and PubliGestion. Do feel free to leave your comments. Tell us why you love it, or why you hate it - it's a free country.