Comfort Zones Make Creatives...ahem...Uncomfortable.

http://www.flickr.com/photos/vrogy/

“Well done!” says the Account Executive, proud to have delivered on time. “Right…” answers the graphic designer thinking he did it well, but had he been given enough time, it would have made the difference between “good” and “awesomeness.”

I heard or read somewhere that every creative needs something to rebel against, and in this case, the rebellion usually happens between the creatives and the accounts people.  Accounts wants to keep things on track: "We don’t change a formula that works!" The Creative reiterates: "I want to re-inivent the wheel."

And there it goes…the eternal incompatibility of character, lol.

To our beloved Account Managers and Executives here at PG, and all around...know that it is in the creatives’ nature to want to change things. DNA oblige, they can't play by the rules for the obvious reasons that rules are made to broken…but not “broken”in the delinquent sense of the word… but more like, breaking new grounds or breaking the top speed, or simply break dancing to Bach 9th Symphony because it feels good! Comfort zones make creatives uncomfortable.  

PG over, and out.

Web design vs. Print design. Huh?

Most of the graphic designers out there have a career path from print design to web design, which is comprehensible since chronologically, computers follow papers. 

Of course, the ones who were born in the digital era form the exceptions; without a clue what in the world a "0.25in bleed" means. Don’t get us wrong; there are numerous graphic designers out there who know their stuff when it comes to print, billboard design, layout and the Pantone Matching System. BUT, all graphic designers are not good web designers - le contraire est aussi vrai. Web design is such a different world where there is no paper size; there’s "screen resolution", and it changes for every viewer depending on their screen size, colors don't cost extra to print, you have to use fonts that are included in most font-books, etc...

Transiting from print to web is a difficult journey for the graphic designer; just like the change from mac to windows. Though they share a lot of similarities, mostly on a fundamental level, print and web are two different worlds. The former is static (once it's printed, it's printed) while the latter is dynamic and most importantly interactive. Oh, and in print design, the paper doesn't have to load, whereas in web-design you're only as good as your website is light.

What's more is that it has *kinda* been proven that print designers and web-designers think with different sides of their brains. Which do you think is more creative? Either way, designers in general are some of the most passionate, strong willed, dedicated of people. We're always impressed with good design!

Oh, btw, we're hiring graphic designers if you need a job! It's a down economy, move to Haiti. ;-)

New ET at PubliGestion

 

Bzzzt gzzt... Earth to PubliGestion, Earth to Publigestion!

A month before this post, you would've pulled a taro card and told me I would work at PubliGestion and I still wouldn't believe you. We could even bet on it and I'd probably be the one ending up buying the first round of Prestige, byen glase!

2 weeks before, the Agency deployed two of their own kind to visit me.  They came in with their flying saucer, flashed a blue light at me and that was it. I was an official UFO (eMarketing Coordinator/Designer in human terms) stationed in the "Zen Room";  A little e-room called this way by our Marketing Director... because it's usually where the cosmic energies conjugate.  I share the space with two other ETs. One deals with keeping me busy from 8:30 to 4:30; she's the Interactive Community Strategist and the other is an Intern from Planet Mark_Elenin. We are the Social Media Department and boy do the inhabitants here drink black coffee!

Though it sounds scary, working with aliens like the creative folks here at Publigestion is proving to be a great experience, like eating double bacon cheese burger with extra ketchup in zero G. In my next post, we'll go into the details about the life of a Digital Marketer in Haiti.

In the meantime, leave us a comment.

Ciao! bbzzzz bzzzz. Over and out.