Conveying Emotion: "Voilà, 12 ans"

We haven't showcased a TV ad in a while,  and we felt you may want to see our latest creation. Not to toot our own horn,  but the feedback we've gotten is quite positive. This week,  we decided to go with our latest TV ad for Voilà.

Our favorite telecommunications client recently celebrated 12 years of serving the Haitian market. In this video, they thank their loyal customers for letting Voilà/Comcel be by their side during those years. The ad is in French,  but you do not need to speak the language for the emotions to flow in. It is a purely sentimental ad that goes straight to your heart.

"Voilà, 12 ans" is a collaboration between PubliGestion and Muska Productions. Go ahead,  leave us your comments and your thoughts. Tell us why you love it,  or if you don't,  please don't hesitate to tell us why,  as we love constructive criticism.

PG,  over and out.

« Bon zanmi konn fanmi »

Depuis les plus de 32 ans d’existence de PubliGestion, nous avons rencontré toutes sortes de clients, les faciles et les moins faciles, les grandes corporations et les petites sociétés, ceux qui adorent toujours ce que nous leur proposons, et ceux qui sont des éternels insatisfaits, ceux qui ne font que passer et ceux qui restent pour devenir au fil du temps un peu comme un « fanmi ».

Il y a 12 ans, une jeune compagnie de télécommunication contactait PubliGestion pour préparer son lancement sur le marché. Leur projet : révolutionner le monde de la communication en Haïti en offrant des produits et services comme on n’en n’avait jamais encore reçus chez nous. 12 ans après, Comcel, devenu Voilà a, à son actif, une longue histoire de service à la population haïtienne, et PubliGestion est heureuse et fière d’avoir fait le chemin à leur coté, d’être passé avec eux du violet au vert et de faire partie depuis 12 ans de ces alliés , « bon zanmi konn fanmi », qui ont traversé avec eux les bons et moins bons moments, les succès, les problèmes, les grandes joies et les fortes émotions et qui ont accompagné et mis en valeur les petits et grands événements de leur vie d’entreprise.

12 ans déjà, ce 12 octobre 2011. Voilà l’a bien compris, ce n’est pas le moment des grandes fêtes dispendieuses et des tralalas…C’est plutôt le moment de se retrousser les manches et de travailler à une Haïti meilleure. C’est le moment de rallier les forces de leur grande famille pour servir encore mieux la population haïtienne qui a si souvent, les 12 années écoulées, compté sur Voilà pour innover, communiquer, se rapprocher, être rassurée et partager…

Heureux de prêter nos idées, nos voix et nos talents à ce géant haïtien de la communication… notre souhait est de continuer, de longues années encore, à nous faire l’écho de leurs succès.

Clients. Clients. Clients... What I Love About Them!

My day-to-day job as an account executive at PubliGestion allows me to be in contact with some very special people, our reason to be: our customers….

I love my customers:

- I love the fact that they often don’t know what they want; it challenges our creativity!

- I love it when they have a very precise idea of what they want (even if it needs some refining); it teaches us to be gently persuasive.

- I love the fact that it takes them a long time to make a decision; it teaches us patience!

- I love the fact that they like to change their mind (and thus the whole concept the team has been working on for a week) at the last minute; it keeps us on our toes!

- I love the fact that it is always urgent when the project is in our hands, and becomes much less urgent when they have to review it; it helps us improve our speed and efficiency!

- I love it that they expect us to be available when they need us (Saturdays, sundays and after hours included); it teaches us the importance of service!

- I love the fact that they want to spend little and impress a lot; it teaches us to negotiate, cut costs and create a lot with very little means.

- I love it when our customers are happy with the work we have produced, and proud of it as if they had done the job themselves; It teaches us to share.

- I even love it when they dislike the job we have done; It teaches us humility.

I have to admit I also love the Christmas gift I receive when the client is a happy one… ;-). But mostly, I love the fact that when you work on a regular basis with a customer, you get to know and sometimes appreciate a new person, and that person gets to know and appreciate you, and hopefully sometimes, an old customer becomes a new friend…

And I love my friends!

How’s that for MADE IN HAITI exotism?!

Mid-Town. Arts district.

Just now, I can bet the imagery created by these two denominations brought you straight to New York City: Broadway, Times Square and the Empire State… But nope… This is Miami. Midtown Miami.

Home to the creative-centric “everything” sprouting everywhere and a top location for young urbanites with a flare (and pocket) for debonair lifestyle. Midtown Miami feels like the new Soho. A lovely feeling and crazy vibe, indeed.

So here we are, invited by Miami-bound relatives, we finally arrived with an hour late (Haitian style obliged) to this spot named Sugarcane. Our being late, however seemed to have absolutely no effect on our invitees.

Please let us mention that Sugarcane's mixologists truly exhibited a savoir-plaire with a tasteful and savorful (even to the eye) list of palate-opener cocktails. Even a quick glance at the menu (printed on what feels to be sugarcane inspired paper) would quickly confirm that they have really truly put great thought to the Bar in Bar & Grill.

With a sidewalk terrace enclosed by a vineyard inspired wall, Sugarcane is this loft-style-high-ceiling setting Bar & Grill with a chic mix of giant cement poles and rustic woody sitting blending perfectly with more modern elements like stainless counter-tops and precision-cut stone walls. Miniature banana-trees and green aloe-like plants let you know straight off you are right home to an authentic offering, reminiscent to Spanish backyards. Three distinct kitchens flame up a wide variety of fusion tapas like Bacon wrapped dates, Duck and waffle, Brussel sprouts, Japanese eggplant, Goat cheese croquettes…a true testament that less (in quantity) is really...more (in taste).

But by now, you must be wondering if PubliGestion has changed vocation and was hired by the Zaggat or the Miami Michelin guide, lol... We figured we had to put you in context to better understand how global our local brands are getting. Both Rhum Barbancourt and Prestige Beer are part of Sugarcane's regular menu…so much so that on any given random table or day, you would see a Prestige, or Rhum Barbancourt based cocktails shining like Haitian flags on foreign soil. How’s that for MADE IN HAITI exotism?!

Oh, and did we mention this part of town, now chic and premium, was formally old-little Haiti? We are so glad, so grateful and proud to see some restaurant owners have stayed true to Midtown’s origin (Business obliged ;)

(Image: by MISS~LISA)
Sent from my BlackBerry® smartphone powered by Voilà

The Rush

Do you go out on a Friday night? Have you ever met someone who smiled at you and he or she just placed everything right, as if everything in your life just snapped together in perfect harmony? They call it love at first sight… and yes it happens! Though once you feel it, you must act on it, believe and do your best to make it work.

That too is true with designing. Ideas come and go, but only few could make you feel that rush of blood to the head. Only few become concepts that make your heart skip a beat, and only few see that happily ever after ending—mounted and displayed proudly on the news stands, or on giant billboards. It sets everything right, once you have it in Photoshop, you’ll know that’s the one on instinct. Clarity follows right after, the color scheme, the fonts, even the faintest drop shadow and vignette. You just need to trust the feeling and have faith. There, you’ve stepped higher for experiencing such rarity. You’ve transformed ideas into tangible creations that would eventually help clients achieve their marketing objectives and make your team swell with pride for a job well done.

You may say, Ah Tèt Syèl ! C’est vrai... it might be dreamy, even lofty, but it happens. It may pass you by, and you may choose to act or ignore, still it ensues. The trick is you must recognize it, act and nurture it—caress and give it time to grow, because in the end you’ll never regret anything if you follow your artistic tendencies.

PS: Whew! Such seriousness was required in this entry. So when you go out tonight, remember to grab that Rhum sour to send you to that Tèt Syèl experience!