This week, we thought we'd pay homage to a great initiative. Do you like good food? Do you like to savor a good drink?
Gout et Saveurs Lakay is the first food and spirits festival in Haiti that was kicked-off this Friday, and that will last all week. The team behind it (Le Nouvelliste and ACH) wants to promote and bring value to the Haitian culinary arts, and to make people aware of what it means to consume local products. Below are some images from Friday’s spectacularly yummy evening at the Ritz Kinam in Pétion-Ville. People laughed, palettes rejoiced, ears basked in beautiful rhythms and the crowd enjoyed some good vibrations. Rhum Barbancourt, Café Rebo and Prestige Beer were on deck…to name a few…
If you are a foodie, we suggest you check out the restaurants this week that will have special menus in honor of the Haitian culinary arts. Trust us, your taste-buds will thank you. Cheers!
Designers are sometimes the unsung heroes who make the most meaningless things come true to life. They are those talented folks who help translate the visions of marketing and the objectives of the client. With their methods, laws and creative fervor, they create masterpieces with timeless value. We think our logo is a masterpiece. Frankly, because it is. No, we're not being cocky. Keep reading... :)
Have you ever noticed, for example that our logo is inspired by Piet Mondrian’s “Composition II in Red, Blue and Yellow, 1930” painting? This is not by sheer coincidence.
Piet Mondrian’s "Composition II in Red, Blue and Yellow"
Our name “PubliGestion” when dissected, it goes like this:“Publi” the first half of our name simply means “many” or “multi”, but when you start analyzing it in its Latin roots, it means people, concerning people or belonging to the people. Now, “Gestion” is the French for “Management.” So, in short “PubliGestion” means combining efforts to manage, influence, inspire or produce.
PubliGestion's logo
Back to Mondrian: if you look for the meaning behind his paintings, the most common is that there is a balance between all elements within his geometric pieces thanks to his use of white space and his stroke techniques generating a greater sense of depth in the white forms. Most importantly, it’s Mondrian’s relentless pursuit of new dynamism within a set of shapes and structures that really inspired us.
Now, if you're wondering about why we chose blue and orange, well that's gonna have to wait for another blog entry when we talk about color therapy. ;)
But quickly, to better put this post into perspective, let us briefly tell you what we do. PubliGestion’s (PG) core offering is sustainable branding; specializing in message development and placement. A very thorny task if you ask us, especially when in a country like Haiti where Murphy’s Law seems to be the governing rule.
But any who, back to our goats, and to what PG does:
- From brand-inception, to logo and package designing… check
- To creative ideas to ultimately shaping people’s perception and habits…check - And finally, to doing only to a brand what brings added and sustainable timeless value, something which we know is quite priceless… check
You see to us sustainable brandship is when a local company acts locally while thinking globally. Take for example our Haitian rum, Rhum Barbancourt, our premium lager beer Prestige Beer or our preferred wireless communications provider, Voilà.
- All three exported Haitian brands.
- All three premium products or services.
- All three embodying what the best Haiti has to offer...
“Character and Uniqueness”
The point is that contrary to popular belief, Haiti is not all about the cholera epidemic and the poverty stricken post-quake images of a fallen state. Truth of the matter is, there are serious and successful companies here with serious global interactions including highly specialized people working on top of the line set-ups and perfecting themselves daily - thanks in part to more developed countries’ transfer of people, knowledge and knowhow.
You see, these local companies usually stand out from the crowd and they are the ones that let foreign investors conclude that, hmmm, maybe Haiti is open for business.
As the proud chosen agency to handle these brands… we like to think of them (and advertise them) as The Best Ambassadors of Haiti…so they (and their branding) better behave themselves as such. Globally. So far we must say they have been doing a pretty great job.
Now, isn’t that a good definition (or at least indication) of progress - Against All Odds.
PubliGestion Bloggers’ Block is a team of talented creatives, marketing personnel and UFOs blogging about their views, what’s new and some juicy bits about living in Haiti and in Outer Space!
